TSTD 6279 -- Event Entertainment Management

Professor Mark Sonder, MM, CSEP

Video and other Resources

Required Text:
Event Entertainment and Production

Audio Introduction to course from Professor Mark Sonder, MM, CSEP

Historical Overview of Venues and their Various Forms of Entertainment

Recent articles dealing with risk management in entertainment. Please see Discussion area on Bb.

Below are the video resources for this course.

Various Arena Changeovers. This is a must see! Pick whichever one(s) you wish to study. It is a wow!

Managing The Crowd Thanks again to Don Hancock and IAAM (now IAVM)

Concert Crowds The Who and AC-DC

Crowd Case Studies My goal is to observe, study and learn so that something like this doesn’t happen at your meeting or event.  Thanks to Don Hancock for this video.  We can still learn many things from "Old School!"

Pacers vs. Pistons If your entertainment production is hoops, this fight is for you!

Tike in Hawaii Lions, tigers and bears...and one elephant. Dealing with animals in your permanent entertainment production or attraction. Does the name Siegfried and Roy conger up any thoughts?

Ben Hur That's right...Charlton Heston starring as Judah Ben-Hur in the 1959 major motion picture. Excerpt complete with great music and a great stadium for entertainment events. Ask your parents about this flick!

Gladiator The Oscar Award-Winning 2000 release featuring Russell Crowe as Maximus in an open air stadium.

Marketing Facilities

Testing
10 Tips for taking a test online on Blackboard

Other courses instructed by Professor Sonder:

• Event Entertainment and Production
• Event Production
• Entertainment Production and Operations Management
• Entertainment on the Road
• Event Risk Management
• Event Marketing
• Event Coordination
• Event Best Practices
• Starting / Growing Your Own Event Management Company

Selecting and Contracting Event Entertainment and Production Vendors

Deciding Which Vendor to Use. The audition process:

Industry honors or awards received (you have seen some highlights on the home page)

• Hear the entertainment live
• Watch video clips
• Listen to audio clips
• Know your favorite entertainment purveyor
• Trust your friends or colleagues
• Schooling
• Is anyone on the staff Certified in events?
• Did your present vendor write the book, "Event Entertainment and Production?"
• Brand recognition

Mark Sonder Productions Entertainment Agency has established its strong brand starting in 1985.  First in New York City, then the USA as well as internationally.  Additionally, he has authored the book "Event Entertainment and Production." Furthermore, MSP boasts two employees who are Certified Special Event Professionals!!

Now headquartered in Virginia, USA, the company positions its clients for vibrant growth by leveraging keen understanding of business-to-business and consumer-based marketing with the goal of gaining a competitive advantage through international best practices. 

As an award-winning entertainment agency, Mark Sonder Productions, Inc. is one of the national leaders in designing event marketing solutions through headline entertainment and production services for facilities, casinos, concerts, corporations and associations.

Mark Sonder, MM, CSEP was educated at The Manhattan School of Music in New York City, where he earned both his Bachelor's and Master's of Music degrees.