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Event Entertainment and Production
Author: Mark Sonder, MM, CSEP
Publisher: Wiley & Sons, Inc.
In a blog written by Patti Shock (University of Nevada at Las Vegas) February 2013, Patti writes, "Mark Sonder, Chief Entertainment Officer at Mark Sonder Productions, Inc., one of the country's leading suppliers of headline entertainment for meetings and events, says, 'Artist riders are in place to aid in the successful completion of a musical, comedic, speaker or entertainment presentation at your meeting or convention. These riders must be budgeted for. It is not enough to say 'I can afford the band,' as the rider requirements may be an additional 30% of the talent fee!'" Clearly Sonder's book is still relevant today as a basis and foundation for event entertainment and production.
In an article written in Successful Meetings Magazine, September 2006 issue authored by Suzie Amer entitled, "From Spare To Spectacular," Amer brings front and center three "best offerings" from Wiley Publishing in their comprehensive collection of how-to books in its Event Management Series.
The book by Mark Sonder was listed first! Here is her synopsis of the book: "From assessing the client's need for entertainment at an event to hiring the talent, to the nuts-and-bolts production of the entertainment, this book provides event planners with the tools they need to efficiently produce and manage the entertainment aspect of any event."
Never before has there been a more inclusive guide to event entertainment and production. Mark Sonder's book - published by Wiley & Sons - Event Entertainment & Production is an amazing tool that will be used over and over again as an invaluable reference for professional event and meeting planners.
This remarkable book covers everything from research and planning to production and best practices. It also includes sample contracts and other important tools. Event Entertainment & Production is a must read if you have anything to do with planning or producing meetings and events.
"Your work has truly touched the world!" Wrote Dr. Joe Goldblatt about Event Entertainment and Production.
Table of Contents Foreword Acknowledgements Introduction
Part One: The Entertainment & Event Production Industry Chapter One: The Entertainment Economy: Big Business! Chapter Two: Global Opportunities for Event Entertainment and Production Chapter Three: Becoming a Leader in the Event Entertainment & Production Fields Chapter Four: Opportunities for Future Growth and Development
Part Two: Researching, Designing, & Planning Production & Event Entertainment Chapter Five: How to Research the Needs and Resources for Your Event Chapter Six: Managing The Creative Process Chapter Seven: Strategic Planning for Event Production & Entertainment Chapter Eight: Financial Planning & Management: How to Measure the Return on Event Entertainment (ROEE)
Part Three: Coordinating Event Entertainment and Production Chapter Nine: Selecting and Contracting Event Production & Entertainment Vendors Chapter Ten: Musicians, Entertainment Management Companies, Agents, Managers, and Headline Entertainment Chapter Eleven: Monitoring Production and Entertainment to Insure Continuous Quality Chapter Twelve: Reducing Risk: Assessment, Intervention, and Control Chapter Thirteen: Music Licensing
Part Four: Best Practices and Creative Event Entertainment & Production Strategies Chapter Fourteen: Best Practices in Event Entertainment & Production Chapter Fifteen: The Standard Aspects of Multimedia Production Chapter Sixteen: The Future of Event Production & Entertainment
Finale: Entertainment is My Life! Glossary Appendix Index
What people are saying about The Book on Event Entertainment & Production
"I always feel like I'm in good hands when working with Sonder…Mark really knows his stuff."
—Eddie Money, recording artist
"…this book is the most comprehensive compendium of entertainment and production art and science that has ever been assembled."
—Dr. Joe Goldblatt, CSEP, Lecturer, Queen Margaret University, School of Business, Enterprise and Management, Tourism, Hospitality and EventsEdinburgh, Scotland
"I think it's a quality piece of work that is a strong education tool. Anyone interested in producing great events should have it in their library."
—Vincent Alonzo, editor-in-chief, Successful Meetings Magazine
"I value your opinion so much."
—the late Kathy Nelson, Ph.D., CSEP, CMP, Director of Executive Master in Hospitality Administration & Executive Master in Event Management, the William F. Harrah College of Hotel Administration, UNLV; and University of South Carolina in Columbia
"I already have a copy and that's how i know it is great. You are a wealth of knowledge."
—Harith Wickrema, Adjunct Professor Temple University
"Mr. Sonder has crafted an important new body of work which is an essential for every Event professional."
—Richard Aaron, CMP, CSEP, President, BizBash Media
"LOVE the book!"
—Mark Butts, Lighting Director The Kenny Chesney Show, Lighting Programmer People’s Choice Awards for CBS in Los Angeles
"Mark, you are already a winner in my book."
—Robert Sivek, CSEP, The Meetinghouse Companies, former president International Special Events Society
"He has an engaging style and I'm sure our readers will enjoy this wonderful body of work."
—Sylvia Rivchun-Somerville, Restaurants USA