Event Entertainment News You Can Use
by Mark Sonder Productions, Inc., booking headline entertainment and production services since 1985. Celebrating our 26th Year!

The purpose of this bi-monthly e-zine is to provide meeting and event planners as well as other talent buyers with high-value content to help make their jobs easier and more productive. Save these e-zines in a special Inbox folder for future reference.

September / October 2011 Issue Features:


Industry News: New Partnership: Piano Sales & Restoration

Mark Sonder Productions has aligned itself with the Best Strategic Partners in the Special Events Industry to better serve our nationwide clients by creating an unexpected partnership that works. We hope you will join us in "tickling the ivories" and allow us to put "88's" in your home, school or office!

For more information on this new partnership: click here.



Featured Act: Foghat



The one and only FOGHAT is back! This hard-rocking, British blues-rock band is legendary for selling out concerts across America and earning five gold and two platinum albums in the 1970's. Indelible in the rock n' roll playlists are Foghat classics, "Slow Ride", "Fool For The City", Drivin' Wheel" and "I Just Want to Make Love to You. Now available for corporate and association meetings and special events.

For the ultimate party band, Foghat click here.



Event Tip: The Importance of Measuring Event Entertainment Performance, by Kate Oxton

Event managers are under considerable pressure to obtain metrics regarding their [entertainment] events and to ensure that they provide a return on investment. Being able to source these statistics and convert them into valuable information is something that many event managers struggle with. It can be difficult to know what to measure, how to measure it and then how to analyze the data.

The first stage in analyzing an events performance is to understand why the event is being held in the first place. What are the goals and targets for the event? There are many reasons why companies host events...

Read about them in Kate's article, please click here.



As an award-winning entertainment agency, Mark Sonder Productions, Inc. is the national leader in designing event marketing solutions through headline entertainment and production services for facilities, corporations and associations. Since 1985.

We Keep You Center Stage for more than a quarter of a century and counting!

For booking information on Pianos, Foghat or or other headliners, call Mark Sonder Productions, Inc. at +1-540-636-1640 or visit our website at www.marksonderproductions.com.

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