Event Entertainment News You Can Use
by Mark Sonder Productions, Inc.

The purpose of this bi-monthly e-zine is to provide meeting and event planners with High Value content to help make their jobs easier and more productive. Save these e-zines in a special Inbox folder for future reference.

September / October 2006 Issue Features:


Industry News: Entertainment Trends for Meetings, Conventions and Events: The Customer Experience, Part 1

"Spectacular shows and quality entertainment have become a mainstay of modern casinos [events], and the cutting-edge technology implemented behind-the-scenes helps to ensure the best possible customer experience." To read Part One of this article click here.

Featured Act: George Benson

George Benson focuses his music more on guitar styling than vocal. But, he’s no slouch at the mic either. Benson, appreciated as both a musician and a vibrant entertainer, has been on the music scene for nearly 40 years, varying his musical style according to his own whims and not those of corporations. With sly, seductive rhythm and blues, adventurous guitar lines and solos, a soulful tenor voice and a jaunty funk and swing aesthetic, Benson took his art to the top by winning multiple Grammy's and releasing many a hit album. Benson’s memorable songs include “Turn Your Love Around,” “Breezin’,” “Livin’ Inside Your Love,” and “Give Me The Night.” For more on George Benson click here.


Tips of the Season: Ten Tips on Selecting a Speaker

Event entertainment companies do not only handle musicians. They can also provide you with other entertainment resources such as speakers and variety acts. Selecting the right speaker for your meeting can be a daunting task, as speakers are available in every fee range and specialty topic. Your speaker selection is one of the most important elements in a successful meeting so you should ensure that the speaker's expertise, background, and abilities fit your audience's demographics and expectations.
1. Determine the needs of your audience.
2. Establish your date, time, and budget.
3. ID the type of speaker who will best match the needs of your audience.
4. Locate your resources.
5. Review your options and interview your speaker candidates.
6. Select your speaker.
7. Get it in writing.
8. Work with your speaker.
9. Set the stage.
10. Evaluate the results.

For the complete article that has been written down, click here!


As an award winning national entertainment agency, Mark Sonder Productions, Inc. is the leader in providing headline talent and production services for large venues, corporations and associations.

We Keep You Center Stage

For booking information on George Benson or other headliners, call Mark Sonder Productions, Inc. at 540-636-1640 or visit our website at www.marksonderproductions.com.

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