Event Entertainment News You Can Use
by Mark Sonder Productions, Inc.

The purpose of this bi-monthly e-zine is to provide meeting and event planners with High Value content to help make their jobs easier and more productive. Save these e-zines in a special Inbox folder for future reference.

October/November 2005 Issue Features:
Industry News: Use Event Publicity to Create a Buzz

One of the most powerful ways to promote your event can also be the least expensive. Public relations can improve your market impact and attendance. First of all, it's important to understand PR's function. It is used to manage a "crisis" or leverage something "new." This article addresses the latter. To view the article, click here.

Featured Act: Rachel Williams

Format: Country, Rock-a-Billy, Top 15 Finalist USA Network's Nashville Star 2 TV Contest. If ever there was proof that big things come in small packages, it's Rachel Williams. The super-sized talent in this petite redhead has brought audience after audience to its feet--in venues from small, intimate clubs to big, outdoor concerts. Whether she's bringing down the house with her own brand of rockin', R&B country or wringing hearts with a soulful ballad, folks can't get enough of Rachel Williams. For more Rachel Williams click here.


Tips of the Month: How to Write a Press Release

In this issue of Industry News, the theme is PR. Most press releases go right into the trash can (or recycle bin) because they don't meet some basic criteria. Following are six tips that - if incorporated - will increase your likelihood of getting coverage.

  1. Your title is the most important copy.
  2. Tell your story in the first 30 words.
  3. Keep paragraphs short.
  4. Include a quote.
    5.
  5. Include photographs.
    6.
  6. Provide contact details.
    Please click here for specifics
    7.

As a national entertainment agency, Mark Sonder Productions, Inc. is the leader in providing headline talent and production services for large venues, corporations and associations.

We Keep You Center Stage

For booking information on Rachel Williams or other headliners, call Mark Sonder Productions, Inc. at 540-636-1640 or visit our website at www.marksonderproductions.com.

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