Event Entertainment News You Can Use
by Mark Sonder Productions, Inc., booking headline entertainment and production services since 1985.

The purpose of this bi-monthly e-zine is to provide meeting and event planners as well as other talent buyers with high-value content to help make their jobs easier and more productive. Save these e-zines in a special Inbox folder for future reference.

May / June 2009 Issue Features:


Industry News: Not Just Background Music by Michael Harrelson

Music is a must in any hospitality setting. Whether it’s a busy bar or restaurant, a laid-back lounge or a high-energy club, the music programming serves a critical purpose: engaging the guest to stay and spend. The “soundtrack” of the space can serve to slow down or speed up the pace of a guest’s stay, infusing it with energy or imparting a soothing vibe. Music can also signal to a customer that he’s in the right place or it can turn him away. To read Michael's complete article please click here.


Featured Act: Malo featuring Jorge Santana

Yes...that Santana...the brother of Carlos! Original Latin hard rockers Malo reunited with their original leader Jorge Santana, brother of rock icon Carlos Santana. Malo's classic rock rhythms combined with Jorge's fluent guitar work create a truly unique and always rockin' sound. MALO - a 10-piece group with a versatile sound - are the original bad-boy Latin rockers. Like Carlos, they are from the Bay Area and utilize a wide variety of influences in their music. They have four gold records (their first album climbed to #2 on the charts for the month of November 1972) and their hits include "Nena" and the unforgettable "Suavecito". For more on Malo featuring Jorge Santana click here.


Event Tips: Using Trademarked Characters in Meetings and Events

Now that you have learned how to license your music through the last three issues of this ezine, remember that you may need licenses for other types of event entertainment.  Various types of costumed characters are often featured at events and are very popular with children and adults.  They can be seen at many different types of events, including fairs and festivals and at various venues such as malls, parades and meetings.  Adding the likeness of a super hero to your event's entertainment is not as simple as renting a costume for a volunteer or staff member to wear during the event.  The event entertainment planners who utilize these costumed characters at their events have to obtain written permission from the character's owners or representatives before including them in their event.  Because the characters are trademarked, unlawful use represents a trademark violation which is punishable under law. To read the complete article click here.



As an award-winning entertainment agency, Mark Sonder Productions, Inc. is the national leader in designing event marketing solutions through headline entertainment and production services for facilities, corporations and associations. Since 1985.

We Keep You Center Stage

For booking information on Malo featuring Jorge Santana or other headliners, call Mark Sonder Productions, Inc. at 540-636-1640 or visit our website at www.marksonderproductions.com.

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