Event Entertainment News You Can Use
by Mark Sonder Productions, Inc.

The purpose of this bi-monthly e-zine is to provide meeting and event planners with High Value content to help make their jobs easier and more productive. Save these e-zines in a special Inbox folder for future reference.

May / June 2007 Issue Features:


Industry News: Monitoring Sound and Lights / Part 1

Engaging as many of an audience's senses as possible makes the difference between a great event and one that has a “wow” factor.  The natural association between sight and sound plays an important role in how you will set the mood and tone of an event.  Playing the right music to accompany various aspects of the event will determine how the audience perceives those elements and what they will remember about them.  Sound is an important component of event production.  How that sound reaches the audience, whether it is simple background music, a headline speaker or a singer on stage, depends on two factors:  the quality of the audio system and the venue's acoustics.  One must also consider the lighting. To read the rest of this article click here.

Featured Act: 50 Cent

More so than any other music since the blues, hip-hop is all about stories. And its stories are both criminal minded and grand, making them enthralling and unbelievable, but also making them only as interesting and convincing as the teller. That's why, despite being blackballed by the industry, without a major-label recording contract, heads still gravitated to Jamaica, Queens' realest son, 50 Cent, like the planets to the sun.
For more on 50 click here.


Tips of the Season: Breaking Into The Event Production Market, by Ken Deans

Ken is a friend of Mark Sonder Productions, and has been so for a number of years. A national producer based in Los Angeles, with offices in Seattle and Houston Ken has provided corporate event services for a diverse group of clients including; Alaska Airlines, AT&T Wireless, Brighton, The Eagles, FastChannel Network, Lion Brand Yarn, Mazda, Microsoft, Mobliss, The Penske Corp., Taco Bell, and the Clinton White House. Learn from this industry professional. We are honored to have Ken as a contributing editor for this issue.
For Ken's Tips, click here!


As an awarding winning national entertainment agency, Mark Sonder Productions, Inc. is the leader in designing headline talent and production services for large venues, corporations and associations.

We Keep You Center Stage

For booking information on 50 Cent or other headliners, call Mark Sonder Productions, Inc. at 540-636-1640 or visit our website at www.marksonderproductions.com.

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