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The Book, Event Entertainment
& Production, by Mark Sonder, MM, CSEP Published by Wiley.
Copyright © 2004, ISBN 0-471-26306-0
Press Releases, click here.
2012
January / February ezine online (NOTE: This will be our last one to be published!)
Web: Major Update On Its Way
10 Tips for A Successful Meeting or Event Using Entertainment, by Ken Deans
2011
November / December ezine online
10 Mistakes Most Event Organizers Make When Booking Their Speaker, by David Crane
Music Licensing, by Mark Sonder appearing in Insurance & Financial Meetings Management Magazine
September / October ezine online
Industry News: New Partnership, Piano Sales and Restoration
Event Tip: The Importance of Measuring Event Entertainment Performance, by Kate Oxton
Summer ezine online
Music Licensing: What Event Planners Must Know
Selecting the Correct Music Licenses
May / June ezine online
Contracting Speakers for Meetings and Events, by James Goldberg
Selecting the Right Speaker for Your Meeting
March / April ezine online
Professional Designations
Industry Certification Equals Increased Competency, by the late Kathy Nelson and Dan Nelson
January / February ezine online
2011 vs. 2010
The Superstar Effect, by Bob Lefsetz
2010
September / October ezine online
The Death of Monoculture, by Bob Lefsetz
What To Do and What Not To Do When Working With speakers and Entertainers, by Steve Winston
Summer ezine online
The Meeting of the Future
25th Anniversary Offer
March / April Ezine Online
Speakers Are Entertainment Too: Boosting Attendance and Excitement for Your Event
10 Tips for Finding The Right Speaker
January / February (Winter) Ezine Online
Silver Anniversary for Industry Pioneer
Lighting and Staging 101 for Headline Entertainment
2009
November / December Ezine Online
Entertainment Experts Will Educate Casino Execs at G2E
Music Licensing, Know The Rules of the Game Before You Push Play, by John Foster, Esq., CHME
September / October Ezine Online
Star Power by Jenny Adams
Hiring Headline Entertainment: Six Steps to Guarantee That You'll Rock The House
Summer Ezine Online
Book 'Em: Advice for Successful Live Music, by Jenny Adams
A Personal Connection Between a Single Artist and an Audience Can Be The Best Show in Town by Kathleen B. Nelson. Ph.D, CSEP, CMP & Dan Nelson, CSEP, CMP, University of Nevada Las Vegas
May / June Ezine Online
Not Just Background Music, by Michael Harrelson
Using Trademarked Characters in Meetings and Events
March / April Ezine Online
Expert Day at MeCo: Hiring Headline Entertainment for Meetings & Conventions, Part 2
Lincensing Your Music Part 3
January / February Ezine Online
Top Entertainment Acts Can Hook Big "Whales" at Casinos, by Mark Mayer
Licensing Your Music Part 2
2008
November / December Ezine Online
Hiring Headline Entertainment for the Meeting and Event Professional Part 1
Licensing Your Music Part 1
September / October Ezine Online
Production Team Speaks on Olympics
Get Your Act Together: Speaker & Entertainer Advice
Summer Ezine Online
Broadway's Best
FAQ's
May / June Ezine Online
Kountry is King!
Improving Meeting and Events that Utilize Entertainment Through The Tour Concert Scene
March / April Ezine Online
Creating Alternatives When There Are None, by Dana Lynn Bernstein, CMP
Widescreen Solutions, by Show Department
January / February Ezine Online
Problem Resolution or Production Resolution? A Case Study
Choosing Your Event Production Firm by Lara Baldwin
2007
November / December Ezine Online
Utilizing Entertainment to Grow your Attendance, by Larry Wilson
Music and Profits for the Hotelier: Tips for Hotels to Enhance Revenues by Utilizing Entertainment
MARK SONDER PRODUCTIONS NAMED AS AN OFFICIAL A/V PROVIDER FOR THETIMESCENTER
MARK SONDER INOVATOR, CREATES NEW NICHE FOR EVENT ENTERTAINMENT INDUSTRY
September / October Ezine Online
One-Hour Webinars Created for the Busy Professional
Monitoring Sound and Lights / Part 3
Summer Ezine Online
Industry Certification Equals Increased Competency, by Kathleen S. Nelson, Ph.D., CSEP, CMP and Dan Nelson, CSEP, CMP
Monitoring Sound and Lights / Part 2
May / June Ezine Online
Breaking Into The Event Production Market. By Ken Deans
Montitoring Sound and Lights. Part I
Mark Sonder Productions appoints Lisa Ray as Associate Producer
March / April Ezine Online
How Do You Decide What Entertainment is Right For Your Event. By Lisa Ray
Your Themes...Your Events: A Listing of Entertainment Themes for 2007
January / February Ezine Online
1st Class Entertainment on a Spare Change Budget, by Mona Meretsky, CSEP
Techniques for Brainstorming: Bringing Creative Thoughts to the Forefront
2006
November/December
Ezine Online
Entertainment Trends
for Meetings, Conventions, and Events: The Customer Experience,
Part 2
Naming the Varying
Formats of Musical Entertainment
September/October Ezine
Online
Entertainment Trends
for Meetings, Conventions, and Events: The Customer Experience,
Part 1
Ten Tips on Selecting
a Speaker
Summer Ezine Online
Music and Entertainment
as a Building Block: Event Management, Architecture, Engineering,
or Project Management? By Julia Rutherford Silver, CSEP
Tips for Music/Entertainment
Contracts, by Dana Lynn Bernstein, CMP
March/April Ezine
Online
Utilizing Broadway as
Stimuli for Creation
Tips on Uitlizing Broadway
as Stimuli for Creation
January/February Ezine
Online
Record Setting Corporate
Event
Record Breaking Sound
and Light Production Tips
2005
October/November Ezine
Online
Use Event Publicity to Create
a Buzz
Tips on How to Write a
Press Release
August/September Ezine
Online
How Entertainment Companies
Bill Their Clients
Tips on Getting the
Most from Your Entertainment Dollar
June/July Ezine Online
"Money Makes The World
Go 'Round"
Tips: How to Determine
an Event's Money Metrics
April/May Ezine Online
Entertainment by the
Numbers
How Musicians
Can Successfully Compete, by David Rubin
February/March Ezine Online
Standards: Fear or the
Future?
TIPS: Standards in the event entertainment field
January Ezine Online
Hotel/Site Contract Negotiations
(Part 3 of 3)
Tips on Contracts: What
Event Producers Should Have...
2004
December Ezine Online
Hotel/Site Contract Negotiations
(Part 2 of 3)
Tips on Contracts
November Ezine Online
Hotel/Site Contract Negotiations
(Part 1 of 3)
Tips on Hotel/Site Contract
Negotiations
October Ezine Online
A Step-by-step Guide
for Hiring a Headliner
How to Hire and Work with
a Headliner
September Ezine Online
The Magic of Entertainment
A Magical Formula for
Success
August Ezine Online
Hot Motion Picture Themes
Lessons Learned: School
of Rock
July Ezine Online
The Promoters' Cut on an
Event
Generating Revenues
& Reducing Costs for Promoters
June Ezine Online
Emerging Trends: The Good,
The Bad and The Ugly ((Part 3)
Tips on Evaluations,
Surveying Your Attendees
May Ezine Online
Emerging Trends: The Good,
The Bad and The Ugly (Part 2)
Tips on Measuring Return On
Event Entertainment (ROEE) [Part 2]
April Ezine Online
Emerging Trends: The Good,
The Bad and The Ugly / Part 1 of 3
How to Measure Return On
Event Entertainment (ROEE)
March Ezine On-Line
Who's Hot for 2004
Staying in Communication/Contact
List Form
February Ezine On-Line
Production Book Check-list
Hiring Talent for your Next
Show
January
2004 Ezine On-line
Corporate
Half-time Sponsor / January 2004
Tips
of the Month: Planning to Launch a Sponsorship Program / January
2004
2003
December
Ezine On-line
Music...The Universal Language / December 2003
Tips of the Month: NFP Planner Wendy Anderson share tips on
hiring Entertainment / Dec. 2003
Press Release
Fifth Avenue in NYC Gone to
the Dogs!
November Ezine On-line
Entertainment Trends / November
2003
Tips of the Month: How "The
Mozart Effect" Can Improve Your Meeting/Event / November
2003
October Ezine On-line
Association Events: Top
5 Tips on Booking Headliners for an Association or Social
Event / October 2003
September Ezine On-line
International Venue Trends
to Keep Your Eye On / September 2003
August
Ezine On-line
Advantages of using
an Entertainment Management Company vs. an Agent / August
2003
July
Ezine On-line
Press Release
Sonder Wins Super Six Award
for Excellence for Best Special Event / June 2003
Agents and Managers... / May
2003
Adding Marquee Value
to a Meeting or Event Improves Brand Equity / April 2003
All About Entertainment Management
Companies / March 2003
"Livin' La Vida Loca":
Hot to Hire & Work with Headline Entertainment / February
2003
Tips on Saving Money and Getting
the Most Impact from your Entertainment Dollar / January 2003
2002
Do You Hear What I Hear? Music To My Ears! / December 2002
The Future of Event Entertainment
& Production / November 2002
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