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BRANDING STATEMENT
Positions companies for vibrant growth by leveraging keen understanding of B2B and consumer-based marketing to gain competitive advantage.
BUSINESS EXPERIENCE
2009 Co-Promoter, “Alain Nu’s Evening of Invisible Connections” engagement Fall 2009 at The Westin Grand, Washington DC
2009 Successfully mounted a tour of Michigan ending at The MGM Grand Detroit for Linwood Peel’s Tribute to The Drifters.
2009 Named Exclusive Booking Agent for Alain Nu as well as Linwood Peel’s Tribute to The Drifters.
2009 Tapped for talent by producers for a NBC TV show with weekly viewership of 12 million* (*2008 statistics).
2008-Present Recommended Entertainment Vendor, NEWSEUM The newest museum in Washington DC, opened January 2008. MSP was the first agency to perform at this facility in December 2007.
2007-Present Official A/V Supplier, THE TIMES CENTER The New York Times Center, in NYC, opened October 2007.
2006-Present Subject Matter Expert, BOOMBACKER.COM
Advisor to a new US patented company which will provide a method and a system to determine a market need before any monies are spent to produce and commercialize an artist. This method and system for determining the market demand for an artist comprises: receiving user input to determine which artist to select from a pool of artists; determining the market demand for said selected artist based on users contributing to a fund for said artist; and producing selected artists that attain a predefined level of user contributions.
2000-2001 Official Entertainment Contractor for the WASHINGTON (DC) CONVENTION CENTER
2000-2002 Co-Owner, WATERFORD at FAIR OAKS, Fairfax, VA
Multi-faceted Banquet & Reception Facility, hosts 4 ballrooms. |
1997-2006 President and CEO, VIEWPOINT INTERNATIONAL® DESTINATION MANAGEMENT COMPANY Acquired full service New York City Destination & Event Management firm offering: custom designed produced special events, spouse programs, tours, transportation, Broadway Show tickets, speakers, various venues for meetings, conventions & incentives.
Responsibilities include overseeing all departments of the firm, including: special events, tours/ticketing/transportation, sales and production. Meeting with prospective clients, development and implementation of multi-day programs, contracting vendors, reviewing company contracts and payrolls, and the supervision of sales representatives and employees.
1985-Present
Chief Entertainment Officer, MARK SONDER MUSIC, INC., and MARK SONDER PRODUCTIONS, INC. As an award winning entertainment agency, Mark Sonder Productions, Inc. is the national leader in designing event marketing solutions through headline entertainment and production services for facilities, corporations and associations.
Talent Buyer for corporate and public events. Responsibilities include meeting with prospective clients, development and implementation of marketing programs, contracting musicians, and the supervision of sales representatives and employees. |
MUSICAL EXPERIENCE
1985-Present Musical Producer:
Tony Bennett Blondie
Les Musiques de Broadway the late Bobby Short
LPT Drifters Marvelettes
CG Coasters Platters
Joan Jett & The Blackhearts Phil Vassar
Big Bad Voodoo Daddy Randy Crawford
Ronnie Milsap Otis Day & The Knights
Blood Sweat & Tears Eddie Money
Lisa Loeb John Mayer
Larry Carlton Diana DeGarmo
Mark Chesnutt others nationwide & abroad.
Guest Conductor with The NYC Big Band and Les Musiques de Broadway. Worked live in concert with numerous Artists.
BOARD OF DIRECTORS
2003-Present Frank Vagnozzi Music Foundation, Trustee To develop and nurture musicians, bands, artists, poets and their venues for live performances to reach the youth of today.
2003-Present CIMPA, Board of Advisors, Connected International Meeting Professionals Association
FACULTY (past and present)
University of Nevada at Las Vegas (UNLV);
The George Washington University;
George Mason University;
New York University;
Stratford University;
The University of the West Indies (Trinidad);
Northern Virginia Community College.
WRITING EXPERIENCE
1990-Present Articles published in over 30 Magazines.
Interviewed for over 20 articles in trade Publications.
Author: Book, Event Entertainment and Production. 448 pages. Publisher, Wiley & Sons, NYC. Copyright 2004. (Note: this book has become the bible for the industry and at many higher education institutions).
Tech Guru Advice Column in the publication (commencing July 2008), Convention South Magazine.
Entertainment Column Contributing Editor in the new publication (commenced February/March 2008), Association Conventions and Facilities, entitled “On Stage.”
Major Contributor: to the book “Made It: Interviews with Event Professional Success Stories.” The secrets of 7 of the most successful and well known Event, Tourism, and Hospitality professionals. © 2007. Author: Mathew Gonzalez. Other success stories feature: Lena Malouf; David Tutera; Mike Roman; John Daly; Dr. Joe Goldblatt and Colja Dams.
PROFESSIONAL ASSOCIATIONS
International Association of Assembly Managers (IAAM)
International Association of Corporate Entertainment Producers
International Entertainment Buyers Association (IEBA)
Meeting Professionals International (MPI)
SCREEN and TV APPEARANCES
The Money Talk Show Financial News Network FNN
Good Day New York Fox Television 5 in NY City
The Money Pit Universal Pictures Major Motion Picture
The Crook & Chase Show The Nashville Network (TNN)
New York Now Time Warner Cable System
SPEAKING ENGAGEMENTS
From 1990-Present spoken at over 70 national and international meetings, conventions, trade shows and expositions on topics related to music, entertainment and/or production. From a Keynote speaker in Florida for EventPro Forum to a Moderator for the Global Gaming Exposition in Las Vegas. Mr. Sonder has spoken in:
Atlanta New York City
Baltimore Orlando
Blacksburg Palm Beach
Chicago Philadelphia
District of Columbia San Diego
Hartford St. Louis
Houston Syracuse
Las Vegas Trinidad & Tobago
Miami Beach Tucson
New Orleans Northern Virginia
PERFORMANCE EXPERIENCE 1978-1993
Studio Commercial Recordings
Recording sessions for TV & radio jingles, TV themes, and industrial films for top music production houses whose clients have included: Coke, Pepsi, ABC, NBC, Burger King and the NFL. |
Shows: Artists in Concert
the late Frank Sinatra
the late Sammy Davis Jr.
the late Peggy Lee
Tony Bennett
Cher
Linda Ronstadt
Lena Horne and many others.
Broadway Theatre Gypsy, St. James Theatre, New York City
Sugar Babies, Mark Hellinger Theatre, New York City
Classical and Pop Soloist, Great Neck Symphony (New York)
National Ballet of Marseille Orchestra (On tour/New York)
Radio City Music Hall Orchestra (NYC), the Christmas Show
The late Nelson Riddle and his Orchestra on tour with Linda Ronstadt (What’s New Tour), & The Betty Hutton Show.
EDUCATION
1974-1979 Manhattan School of Music, New York, NY
Master of Music (M.M.) 1979
Bachelor of Music (B.M.) 1978
HONORS or AWARDS
Over 25 Awards or Honors bestowed on Mr. Sonder and/or his company, including:
Awarded The Super Six Award for Best Special Event Planning under $100,000 by Successful Meetings Magazine
Named Meeting Industry Guru by Successful Meetings and Meeting News Magazines
CONTINUING EDUCATION
1987-Present
Continued Education in a list extremely deep of local, regional, national and international attendance at shows and seminars for the meeting, hotel, hospitality and entertainment industries, as both a registrant and speaker.
FAMILY
1999-Present Mr. Sonder resides with his wife Roxanne and Humane Society dog “Lucky”, in northern Virginia.
NOTE An unabridged version is available upon request.
Last update: September 24, 2009
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Mark Sonder