Event Entertainment News You Can Use
The Magic of Entertainment; September 2004

Another popular form of entertainment is magic. Dick Steiner is a magician and mentalist who performs his tricks around the USA. He shares his tips for his trade. "For a reception it is hard to beat a strolling or walk-around magician for great interactive entertainment. A good strolling magician will be adept at mingling with the crowd and performing short sets of close-up magic for small groups of people, usually 3 to 10 at a time, and moving on to another part of the room. Strolling magicians will work out of their pockets with a likely emphasis on cards and coins. Some magicians will concentrate on impromptu props as well, such as spectators' rings, napkins, rubber bands, or paper money."

"A strolling mentalist, like the strolling magician, will entertain a few people at a time, but with mind-reading effects involving lots of audience participation. Keep in mind that to be enjoyed, the strolling performer will need to be heard and seen. That means soft background music will work in conjunction with strolling magicians and mentalists, but loud music could restrict your performers' audience size to only one or two people at a time. Lights can be low for ambience but should not be so low that the performers' effects cannot be seen clearly."

Is there an equation? How many strolling magicians and mentalists are necessary for an event where people are mingling? Steiner says, "a good rule of thumb, is one strolling magician or mentalist per hour for every 200 guests, if no other activities are competing for the attention of the guests."

See Tips to understand how many performers you should hire.
See Bob Higa Magic, this month's featured Artist.


Mark Sonder, CSEP is the Chief Entertainment Officer of Mark Sonder Productions, the leading national entertainment agency providing headline talent and production services for large venues, corporations and associations. In addition, Sonder sits on the faculty of The George Washington University MBA/MTA Degree Program and Event Management Certificate program. Event Entertainment and Production is the book published by John Wiley & Sons authored by Sonder.