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 The
best way to proceed after reading the Industry News is to
go to a movie, see a Broadway show or watch some great television.
Now that you have some background into the history of Broadway
as themed entertainment and an understanding of the creative
process that is used to develop these events, ask yourself
some questions as to the elements involved.
Can you identify the theme?
Is it familiar to you?
What is the audience's reaction and participation level?
Do you know others who have seen this show or event?
What are their reactions?
Is it a show or event that others talk about long after the
show or event is over?
As you watch commercials and advertising, notice how many
of them have adopted themes from various other types of entertainment.
You may even notice that your clients will ask you to consider
themes for their events based on a favorite movie, play or
even a song. In this ezine we investigated that from music
to Broadway, themed entertainment is an audience favorite
and themes are increasingly linked to various types of media.
Themes are modified and old themes 'modernized' to produce
something new, exciting, and different that audiences will
talk about long after the event is over.
See Industry News: Utilizing
Broadway as Stimuli for Creation
This month's featured
NY/Broadway/Cabaret Artist: Julie Budd
 Mark
Sonder, CSEP is the Chief Entertainment Officer of Mark Sonder
Productions, a leading national entertainment agency providing
headline talent and production services for large venues,
corporations and associations. In addition, Sonder sits on
the faculty of The George Washington University, Stratford
University, Northern Virginia Community College, University
of Nevada at Las Vegas (UNLV) and The University of the West
Indies. Event
Entertainment and Production is the book published by
Wiley authored by Sonder.
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