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The public grew tired as well as poor from purchasing concert tickets last year. For concert events, 2010 was a challenging year because fans stayed home due to the high price of tickets and the lethargic economy. Hence, many shows were canceled. This economy affected the corporate and association marketplaces causing them to cut back or cut out entertainment for their meetings, conventions, trade shows and exhibitions.
This season many performers will price their tickets accordingly and will trade off admission revenue for merchandise sales. According to an AP article dated 12/26/10 entitled, The Cheap Seats Come After A Pricey Summer, written by Ryan Nakashima, “ZZ Top, for one, expects to set prices below the 2010 average of $55. Some tickets will go for as little as $10. 'It's time to give the value back,' said Carl Stubner, manager of the long-bearded rock band from Texas. 'We'll find other ways to make money.'”
That doesn't mean all acts will follow. Fans of current hot performers as an example Lady Gaga and Justin Bieber and proven “oldies” such as Bon Jovi or the Rolling Stones, will probably not see their ticket prices go down.
Neil Diamond, for instance, who's continuing his comeback tour in New Zealand next month, said he'd like to bring ticket prices down, but can't because of the size of his production. "As the shows get bigger, the expenses get bigger, so it's got to be translated somehow to the ticket price. If I just used the guitar it'd be a lot simpler, but then I'd have to put 50 people out of work," he told The Associated Press.
The good news for both the public and private events is that as CD sales continue to plummet, more acts will be performing live. With more acts performing, creating more competition amongst artists, the pressure is on the artists to keep their prices down, at least for public gated events.
With meeting and event planners trying to get the most impact from their dollar spent, this act might be your answer to hedge against the economic downturn. Therefore, our featured act this ezine is Linwood Peel’s Stars from The Drifters. With Top 10 hits from the 50’s-70’s still being covered today, through all the economic ups and downs over the years, the public has still not grown tired of this act!
Click here for this issue's
Event Tip: The Superstar Effect, by Bob Lefsetz
Click here for this issue's
featured artist: Linwood Peel's Stars from The Drifters
 Mark
Sonder, CSEP is the Chief Entertainment Officer of Mark Sonder
Productions, an award-winning entertainment producer, Mark Sonder Productions, Inc. is the national leader in designing event marketing solutions through headline entertainment and production services for facilities, casinos, corporations and associations. Since 1985.
In addition, Mark sits on
the faculty of the University
of Nevada at Las Vegas (UNLV), The George Washington University, Mount Royal University, and Stratford
University.
Event
Entertainment and Production is the book published by
Wiley authored by Sonder.
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