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 Category:
Most Headline Entertainers for a Corporate or Association
Event within 4 Hours.
Produced by Mark Sonder Productions, this event took place
at Roseland Ballroom in New York City on October 22, 2005.
It was a rainy day in The Big Apple as 2200 invited guests
walked through these hallowed doors of Roseland Ballroom.
The client was a major publishing firm which presented A TRIBUTE
TO LES PAUL. Not the guitar, but the person!
 The
Headliners produced that evening were:
The School of Rock
Larry Carlton
Adrian Belew
Jon Brion
Bakithi Kumalo
David Ellefson (co-founder of Megadeath)
Robben Ford
Lisa Loeb
Billy Burnette (Fleetwood Mac)
Doug Wimbish
John Mayer
Les Paul & Larry Carlton (pictured at right)
ALL STAR JAM
 One
24 foot truck was filled to capacity of backline equipment.
Various music equipment companies sponsored this event with
gifts in kind of their specific equipment.
Sixty 1000 watt par cans stage lights were loaded in and
rigged on the front truss. Followspot operators were in constant
contact with Sonder calling the shots from the Front of House
console board. Six guys were employed to change the stage
setup for each artist. Nine guys setup and ran the sound and
lights. One dozen volunteers were utilized in the dressing
room areas.
Plus the "E-True Hollywood Stories" with their camera
crew and staff were there during sound check as they were
capturing the story of Lisa
Loeb.
The previous record, also produced by Mark Sonder Productions,
included five headliners: including:
The Drifters
The Coasters
The Marvelettes
Blood, Sweat & Tears
featuring David Clayton-Thomas
Joan Jett & The
Blackhearts
This event was held in June 2000 at the famous House of Blues
in Orlando, Florida for 1600 invited guests of a pharmaceutical
company.
Headliners are the promotional tool for this new generation
and millennium. Many corporations and association today are
recognizing the importance of headliners at their events as
nothing says "we care" to its clients, guests, members,
etc. as a headline act. Nothing delivers the corporate message
stronger than headliners and clearly nothing is more memorable
than headliners.
The production for this event and others similar to it propelled
Mark Sonder Productions to be Nominated, Best Production Company
for American Entertainment Magazine's 2006 Readers Choice
Award!
See Tips on How to Produce
Sound Reinforcement for a Record Breaking Event
Catch The Passing
Zone, this month's featured Artist.
 Mark
Sonder, CSEP is the Chief Entertainment Officer of Mark Sonder
Productions, a leading national entertainment agency providing
headline talent and production services for large venues,
corporations and associations. In addition, Sonder sits on
the faculty of The George Washington University, Stratford
University, Northern Virginia Community College, University
of Nevada at Las Vegas (UNLV) and The University of the West
Indies. Event
Entertainment and Production is the book published by
Wiley authored by Sonder.
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