Event Entertainment News You Can Use
Hotel/Site Contract and Negociations, from an article written for Event Solutions Magazine, November 2004 issue; [Part 3 of 3] January 2005

Contracting is one function, properly managing contracts is another. Copies of contracts should be kept in the Event Book and the originals in a safe place (off-site). There are other contract management processes that will keep you organized and protect you in the event of a problem. Keep in mind that if there is a dispute, immediate access to the contract, along with any riders and modifications, may save time, money, and even the event itself. Here are a few other tips:

--Keep each contract in a separate file for easy reference. You can cross-reference contracts by vendor or service in the Production Manual

--All Exchanges and/or modifications should be in writing. No matter how well intended they may be, get all promises in writing and keep copies in your contracts folder and Production/Event Book

--Have deadlines for returning of all legal paperwork. Missing or delayed legal paperwork can create serious problems, presenting another element of risk. You can mitigate that risk by being in control of this important part of your event entertainment planning process. Also ensure that you are aware of any deadlines on legal paperwork that you are responsible for

--Proactively manage the legal paperwork process by knowing the due dates and following up on any missed deadlines. This means making telephone calls, sending email, faxes, and whatever else it takes to get paperwork completed

Good contract management, on your part, also demonstrates experience and credibility to the client. All of the rules should apply to everyone, all of the time. When proactive and organized in this process, you in essence mitigate much of the risk. Once risks have been identified, the next step is to determine what will happen if they occur and who is responsible. This next step is called "crisis mitigation."

Contracts
A contract is defined as an agreement between two or more people, whereby the contracted parties agree to perform certain acts, and the contracting party agrees to pay for or give other consideration for stated act or performance.

If the "contract" word were on a ballot, you should vote YES! Pull down that lever and make sure that a signed contract exists. You don't want to be left in Peoria without a gig or any money. Contracts are documents that protect everyone involved. You can't prove it if it is not in writing, so protect yourself and your event and get everything in writing.

Event producers should have the following information:
--The contract between a buyer and a corporate entertainment company.
In addition to the terms of the contract, it should also include rider requirements and method of and timetable for payment. Also, have on hand the technical requirements such as sound with input list, light, catering, and stage riders. Double-check everything with contracted vendors prior to the event. Have their names and phone numbers available as well.

--The contract between the corporate entertainment company and the headline entertainment.
What can you expect from headline entertainment? What must you supply for them? What do they expect from you? How many sets (how long) will they be? Who collects the money on the gig? How much and what is the accepted method of payment?

--The contract between the corporate entertainment company and other vendors, technical people, and musicians
If they are going to be at the gig or have a part in the success of the gig before or after the job, you need to know about it and communicate that information to the leader or producer on-site.

--The contract between the producer and the American Federation of Musicians of the United States and Canada (AFM). This contract should be in effect for all, and if it is not you may want to investigate this option, as it could protection you. Remember that you, and not your office, will be paying your own work dues through this contract.

Every meeting or event is unique in terms of size, entertainment, education, and purpose. However, all require the application of the same planning and production practices in order to assure success. Even the simplest of events require attention to detail. It is the experience and knowledge of event and meeting planners that allow them to create seamless and flawless events that entertain and awe their guests. Remember that entertainment and production is an important part of every event, for the music will set the tone of the event, and the production will make it live up to your vision. It must be appropriate to the event's theme and the attendees' demographics and preferences. Hotel/site inspections, and contract negotiations and management are the means to make sure it all happens as planned.

This concludes a 3-part series. For parts one and/or two, please click
Part One
Part Two

Mark Sonder, CSEP is the Chief Entertainment Officer of Mark Sonder Productions, a leading national entertainment agency providing headline talent and production services for large venues, corporations and associations. In addition, Sonder sits on the faculty of The George Washington University MBA/MTA Diploma and Event Management Certificate program, Stratford University and Northern Virginia Community College. Event Entertainment and Production is the book published by Wiley authored by Sonder, Copyright 2004.