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It has been said in a slapstick sort of way that, "agents
have no morals!" Well...if they don't have morals, they
certainly have some standards. Below are some of them.
Always recommend clients/buyers send in a signed written Offer.
Sample Offer forms can be sent to serious potential buyers.
Please inquire at the Mark Sonder Productions office.
Always send a Contract and Rider(s) (production) to the client/buyer.
Portions of the Rider(s) can be viewed a head of time by inquiring
at the Mark Sonder Productions office.
Always collect and hold for artist(s) a non-refundable 50%
deposit. Monies are held on behalf of the artist(s) in a safe
bank account.
Always collect and hold for artist(s) the non-refundable balance
four weeks prior to the engagement. Monies are held on behalf
of the artist(s) in a safe bank account and are only released
when the Contract has been satisfied.
If at all possible, have at least one staff person on-site
when a headliner is booked. So far, in our 20 years, if the
engagement has been domestic, we have ALWAYS had at least
one staff person on-site at all times! This "standard"
is not yet recognized in the entertainment field. MSP hopes
to continue to be a trend setter for this "new standard."
See Industry News, Standards:
Fear or the Future? By Julia Rutherford Silvers, CSEP
See Headliner of the Month: Tony
Bennett.
 Mark
Sonder, CSEP is the Chief Entertainment Officer of Mark Sonder
Productions, a leading national entertainment agency providing
headline talent and production services for large venues,
corporations and associations. In addition, Sonder sits on
the faculty of The George Washington University MBA/MTA Diploma
and Event Management Certificate program. Event
Entertainment and Production is the book published by
Wiley authored by Sonder.
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