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 In
an article written in Successful Meetings Magazine, September
2006 issue authored by Suzie Amer entitled, "From Spare
To Spectacular," Amer brings front and center three "best
offerings" from Wiley Publishing in their comprehensive
collection of how-to books in its Event Management Series.
The book by Mark Sonder was listed first! Here is her synopsis
of the book: "From assessing the client's need for entertainment
at an event to hiring the talent, to the nuts-and-bolts production
of the entertainment, this book provides event planners with
the tools they need to efficiently produce and manage the
entertainment aspect of any event."
Never before has there been a more inclusive guide to event
entertainment and production. Mark Sonder's book - published
by Wiley & Sons - Event Entertainment & Production
is an amazing tool that will be used over and over again as
an invaluable reference for professional event and meeting
planners.
This remarkable book covers everything from research and
planning to production and best practices. It also includes
sample contracts and other important tools. Event Entertainment
& Production is a must read if you have anything to do
with planning or producing meetings and events.
Order
this book from amazon.com
Table of Contents
Foreword
Acknowledgements
Introduction
Part One: The Entertainment & Event Production Industry
Chapter One: The Entertainment Economy: Big Business!
Chapter Two: Global Opportunities for Event Entertainment
and Production
Chapter Three: Becoming a Leader in the Event Entertainment
& Production Fields
Chapter Four: Opportunities for Future Growth and Development
Part Two: Researching, Designing, & Planning Production
& Event Entertainment
Chapter Five: How to Research the Needs and Resources for
Your Event
Chapter Six: Managing The Creative Process
Chapter Seven: Strategic Planning for Event Production &
Entertainment
Chapter Eight: Financial Planning & Management: How to
Measure the Return on Event Entertainment (ROEE)
Part Three: Coordinating Event Entertainment and Production
Chapter Nine: Selecting and Contracting Event Production &
Entertainment Vendors
Chapter Ten: Musicians, Entertainment Management Companies,
Agents, Managers, and Headline Entertainment
Chapter Eleven: Monitoring Production and Entertainment to
Insure Continuous Quality
Chapter Twelve: Reducing Risk: Assessment, Intervention, and
Control
Chapter Thirteen: Music Licensing
Part Four: Best Practices and Creative Event Entertainment
& Production Strategies
Chapter Fourteen: Best Practices in Event Entertainment &
Production
Chapter Fifteen: The Standard Aspects of Multimedia Production
Chapter Sixteen: The Future of Event Production & Entertainment
Finale: Entertainment is My Life!
Glossary
Appendix
Index
What people are saying about The Book on Event Entertainment
& Production
"Thanks again for delivering a great keynote address,
you really captured what we were looking for, and for participating
on the "Staying Alive: How to Control, Cut & Cajole
Costs" panel. Your support is greatly appreciated —
and it was great to finally MEET you too! Your participation
helped address the panel’s objective of discussing various
tips, techniques and tricks that event producers can use in
a challenging economy to keep expenses down and profits up!
We would like to get a “copy” of your keynote too
at your earliest convenience."
--Alicia Parrish, EventPro Forum Conference Manager
"I always feel like I'm in good hands when working
with Sonder…Mark really knows his stuff."
--Eddie Money, recording artist
"…this book is the most comprehensive compendium
of entertainment and production art and science that has ever
been assembled."
--Dr. Joe Goldblatt, CSEP, Former Dean of The Alan Shawn
Feinstein Graduate School at Johnson & Wales University,
now at Temple University
"I think it's a quality piece of work that is a strong
education tool. Anyone interested in producing great events
should have it in their library."
--Vincent Alonzo, editor-in-chief, Successful Meetings Magazine
"I value your opinion so much."
--Kathy Nelson, Ph.D., CSEP, CMP, Director of Executive
Master in Hospitality Administration & Executive Master
in Event Management, the William F. Harrah College of Hotel
Administration, UNLV; and University of South Carolina in
Columbia
"I already have a copy and that's how i know it is great.
You are a wealth of knowledge."
--Harith Wickrema, Adjunct Professor Temple University
"Mr. Sonder has crafted an important new body of work
which is an essential for every Event professional."
--Richard Aaron, CMP, CSEP, President, BizBash Media
"LOVE the book!"
--Mark Butts, Lighting Director The Kenny Chesney Show,
Lighting Programmer People’s Choice Awards for CBS in
Los Angeles
"You have taken a very complicated subject and turned
it into something very understandable!!! I like how you used
the knowledge of those experienced in the industry to articulate
key points and principles.
--KathySchwarzhoff, Olde Towne Holiday Inn Select
"Mark, you are already a winner in my book."
--Robert Sivek, CSEP, The Meetinghouse Companies, former
president International Special Events Society
"He has an engaging style and I'm sure our readers will
enjoy this wonderful body of work."
--Sylvia Rivchun-Somerville, Restaurants USA
Order
this book from amazon.com
Mark Sonder, CSEP is the Chief Entertainment Officer of
Mark Sonder Productions, Inc., an award-winning, leading national entertainment
agency designing headline talent and production services for
facilities, corporations and associations. In addition,
Sonder sits on the faculty of The George Washington University,
George Mason University, Stratford University, Northern Virginia Community College,
University of Nevada at Las Vegas (UNLV) and The University
of the West Indies in Trinidad.
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